Age / Gender Demographic for Marketing

If you’re looking at target certain demographics but unsure of which marketing avenues to use, this chart will give you a quick snapshot of what you need.


Promotional Posters 

Short Videos

(In-store on mounted TVs)

Short Videos

(Social Media)

Facebook Headers

(Social Media)

Small GIFs

(Animated Images)

Print Media

(Advert)

Print Media

(Written Article)

Radio

(Advert or Sponsored Competition)

Radio

(Advert or Sponsored Competition)

EDM

(Email Direct Marketing)

Television

Directories

(Yellow Pages etc)

Outdoor and Transit

Direct Mail / Catalogues / Leaflets

Online

(Paid Targeted Advertising)

Online

(Business Website)

MALE

<30

Reduced impact, email less prevalent

Reduced impact, more likely discarded

Male

31-50

Reduced impact, less usage of social media

Reduced impact, less usage of social media

Reduced impact, lower readership and targets more specific articles

Reduced impact, Google used instead of Directories

Reduced impact, sometimes discarded

Male

>50

Reduced impact, lower users of the internet

FEmale

<30

Reduced impact, email less prevalent

Reduced impact, more likely discarded

female

31-50

Reduced impact, less usage of social media

Reduced impact, less usage of social media

Reduced impact, lower readership and targets more specific articles

Reduced impact, Google used instead of Directories

Reduced impact, sometimes discarded

female

>50

Reduced impact, lower users of the internet

Pricing Table Plugin