Your Best Practice

We endeavour to support you to create Your Best Practice

The IO Group enables independent optometry practices to quickly and easily make specific & individualised decisions, creating Best Practice for your location, demographic and circumstances, resulting in long term sustainability and success.
Beautiful young woman choosing new pair of spectacles in opticians store. Optics. Ophthalmology

3 Practice Pillars

The Independent Optometry Group constantly strives to develop strategies for independent practices to maintain a healthy practice, build resilience and improve and optimise your revenue.
These strategies will enable you to drive practice growth and improve customer satisfaction leveraging data-centred insights and customised recommendations using a suite of tools and services designed for practices in a dynamic environment.

Good business decisions begin with great data from which to make informed and intelligent decisions.

7 Value Drivers




Peer Support

Strategic Insight


Business Sustainability

Functional Tools and Services

Supply Chain Agreements

Budget Tracking

Marketing Campaigns

Corporate Contracts

Sales Analysis

Promotional Offers


Lens Mix Analysis

MSD Partner


Business Simulators


Cost Analysis

Strategic Planning

Training Modules

Demographic Analysis

Peer To Peer Network

Policy Templates

Frame Stock Models

Marketing Plan Templates

Lens Strategy Models

Marketing Calendar


Our Supply Chain Agreements



Contact Lenses




Our Corporate Contracts

Employee Group Schemes



Safety Rx

How We Deliver

Marketing Portal

* Canstar Blue Award Winners 2018 & 2019

Shift to Cloud Based Platforms

Marketing Portal

Business Intelligence Portal


Password Protected Access

Safety RX

Business Intelligence & Reports

Revenue - Cumulative

Variation - Cumulative (2019 to 2018)

Tailormade Analytical Tools & Simulators

Retail selling price calculator

Use RSP Calculator to calculate RSP & GP based on cost & margin

Practice acuity gap analysis: financial & cost

Our focus is on ensuring independent optometry thrives.

Joining the Group

We’re a cooperative of optometrists and dispensing opticians who are health care professionals with a service based philosophy which puts the highest priority on patient needs while recognising the importance of providing an excellent customer experience.

We exist to help you compete and succeed in a challenging marketplace while practising your profession without restrictions. It’s about you doing what you do best, PLUS having the benefit of commercial assistance and belonging to a community of your peers.

Join IO Group